OUR MODEL | IMPACT
Inspire to Influence, Make it Personal, Passion for Enthusiastic Participation, Authenticity All The Time, Character Through Communication & Trust for Commitment to Excellence
Character through Communication
“Character through Communication” recognizes that a leader’s character is determined by doing the right thing every time with the highest degree of ethical integrity, and communicating in a style that displays this trait in every interaction.
When the leader is honest, respectful and adheres to a clear set of morals and standards, people follow. The type of character a leader builds is by choice and when the leader chooses humility, honesty, empathy and integrity as foundational traits, success always follows. When the leader makes unpopular choices such as being lazy, not following through, being dishonest or putting self before others, character suffers and the team suffers with it.
Understanding the importance of a strong character and effectively communicating it through actions, interactions and intent is critical to creating and sustaining a culture of excellence.
Trust for Commitment to Excellence
Trust is the foundation of leadership and required for a commitment to excellence. It is a 24/7 commitment and has to be purposefully and continually nurtured and modeled in every manner of engagement. It underpins relationships, business ventures, negotiations, projects and the quality of life itself – be it personal or professional.
A leader builds trust one impactful block at a time; demonstrating competence, integrity, genuine caring for people and dependability.
The Impact Leadership Model and how it is applied is completely dependent on building credibility through trust that starts with the leader.
Passion for Enthusiastic Participation
Passion motivates people to do extraordinary things and is the key to engagement in anything you aspire to accomplish. It is genuine and contagious and always focused on not what is but rather what can be.
“Having a Passion for Enthusiastic Participation” starts with clearly understanding your purpose and the beliefs and values that drive it. This fuels the vision and mission both personally and professionally. Great leaders harness this fuel to activate people’s emotions and create a culture of positive excellence. Passionate leaders encourage and inspire others to come along and enthusiastically pursue common goals and objectives not because of what they do but why they do it.
Authenticity All The Time
Authentic leaders know what they stand for. They embody honesty and integrity and never deviate from their high ethical standards and core values. Combined with a positive approach and outlook, authenticity enables a leader to build the framework to support the successful achievements of goals and objectives.
Being “authentic all the time” has to be at the top of every leader’s character traits. Authenticity is about valuing and caring for others enough to put them before our own ego and pride. Authenticity all the time means all the time. An authentic leader builds a climate of trust, strong relationships, and successful teams.
Inspire to Influence
A leader’s success is heavily dependent on the ability to inspire people towards a shared vision. Inspiration moves emotions, intellect and behavior of those in the path of influence.
It is also about recognizing potential in others, inspiring them towards unleashing that potential, and influencing them to direct their potential. Having a vision is critical, but the vision can only become a reality with a clearly established direction and purpose. The successful leader paints the portrait of the future with the ability to inspire and influence others.
Make it Personal
People with highly developed emotional intelligence are proven to be more successful than their counterparts in the workplace. They are aware of and have the ability to control their own emotions in addition to recognizing and understanding the emotions of those around them. They use this knowledge to foster their own success and the success of others.
“Making it personal” is about using emotional intelligence to create an others-centered, relationship driven, culture. People are able to work together effectively in achieving common goals when led by an emotionally intelligent leader.
OUR MISSION
To help individuals and organizations unleash potential through impactful leadership.
Our approach to leadership development is based on a transformational and engagement leadership philosophy and is not limited to a position title.
Employee engagement is the top concern in the workplace for companies all over the world. Success begins with inspired people.
Gary Campbell
Founder & Owner
Gary Campbell is the founder and owner of Impact2Lead, LLC and also the Chief Executive Officer of Johnson Health Center in Lynchburg, Virginia. He launched Impact2Lead in late 2013 after reading “The Go-Giver” by Bob Burg and John David Mann. The book’s theme, centered on bringing value to others by applying the five laws of stratospheric success, inspired him to build his own model on helping individuals and organizations unleash potential through impactful leadership.
When he took over Johnson Health Center in 2014, he was driven on creating an environment that would bring purpose and fulfillment to employees. He wanted the Johnson Health Center to become an employer of choice by incorporating the concepts of the Impact Leadership model into the everyday practices of the center. As a result, Johnson Health Center became the first ever Federally Qualified Health Center (FQHC) to achieve the Employer of Choice recognition in 2016. In 2017, the center was named a “Great Place to Work” and in 2018, a top 10 “Emerging Small Business” in Central Virginia. In 2019, the health center saw a record number of patients and by 2020, had become a provider of choice as nominated in a community survey. In 2023, the health center was named non-profit of the year and in 2024, voted the Best Large Employer in Central Virginia by Lynchburg Business Magazine. During this stretch, numerous practice area awards have been achieved.
Not only was the health center successful in transforming the culture and developing great leaders, the affect the transformation had on the community and patient base has been impactful.
Johnson Health Center has more than doubled its’ patient and employee base while becoming a sought-after business partner in the community. It has also become a model of excellence that is nationally recognized and operationally. Finally, becoming an employer and provider of choice has been financially rewarding with revenues nearly tripling since taking on the effort. It pays to focus on the culture!
His latest venture is a partnership with his son, Brit Campbell, in a Mellow Mushroom and Playa Bowls franchises where the focus has been to create the same workplace culture that exists to improve each life that is touched. He also works with his wife and daughters, Kena Campbell, Tori Johnson and Libby Perritt of K&K Worldwide Media to provide leadership consulting to ministries. K&K’s mission is to Advance the Kingdom through Media and one of the best ways to advance anything is through “Impactful Leadership”. Tori and Libby are also active with Impact2Lead.
Libby Perritt
Marketing & Social Media
Libby Perritt is the Director of Marketing and Social Media Management for Impact2lead. In addition to her role at Impact2Lead, she is also vested as an owner in two other businesses; K&K Worldwide Media and The Freed People. She is an avid podcaster and her latest venture, The Freed People is aimed at driving a wholistic, practical and faith based approach to help her audience through everyday trials in life and wellness. Her tireless, entrepreneurial spirit is highly sought after because of her creative approach to bringing value to her clients.
At Impact2Lead, she not only utilizes her marketing and social media expertise but also her well-versed knowledge of nutrition and fitness to help leaders develop a “fit2lead” mentality that is a necessity in today’s high-demand environment.
Libby received her Bachelor’s Degree in Exercise Physiology and was formerly certified by the American College of Sports Medicine. She uses her experience, knowledge and expertise to pursue her passion of teaching and leading individuals into living a healthier lifestyle - mind, body, soul. She is married to Ashton, has three beautiful daughters, a dog and two cats and resides in Lynchburg, Virginia.